![]() I think it's only a matter of time before it catches up with the usability of AdWords Editor. We have found that the adCenter desktop tool is already invaluable in the deployment of our campaigns on the Microsoft platform and can't wait to be able to do more with it. Ability to download large accounts with tens of thousands of adgroups and massive keyword numbers.Search for more than one keyword at a time.Search based on criteria like clicks, impressions, cost, CTR, average position, etc.Find duplicate keywords and allow easy de-duplication.(Currently after uploading, one must go into adCenter to turn them live) Enable being able to change the status of an adgroup from draft to active within Desktop.According to a post I recently read on by an adCenter rep, some of these improvements include: User feedback has been instrumental in the development of this PPC tool since the release of the alpha version and Microsoft is looking at some new features for future roll out of their desktop editor. Although they still have some vast distances to travel in order to compete on the field with Google, they have clearly taken some strategic first steps forward on this journey, which makes putting campaigns up on the adCenter platform much easier than the spreadsheet build previously required. In June of this year, Microsoft ( MSFT ) went public with beta testing of their desktop editor for PPC marketing, proving that they are getting even more serious about competing in the Paid Search arena.
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